One focus.
Cosmetic dentistry.
I made a deliberate choice to work in a single niche rather than spread across every industry. The bet: deep, obsessive focus produces better outcomes than broad availability.
I'm a frontend developer and conversion strategist who builds websites exclusively for cosmetic dentists. I work independently — no agency overhead, no account managers, no hand-offs.
I got interested in this niche because cosmetic dentistry has a conversion problem that's almost entirely a web design problem. The practices with the best clinical outcomes aren't always the ones patients find — or trust on first contact.
That gap is what I work on. Not by making things look prettier — by building systems that reflect how patients actually search, evaluate, and decide.
What I focus on
- Conversion architecture Every page has a job to do
- Local SEO & AEO structure Built in from the first line of code
- Performance 90+ Lighthouse on every build
- Cosmetic dentistry only No generalism, no templates
"I don't have a client count to brag about. I have a methodology I'm confident in, a niche I understand deeply, and a commitment to doing honest work."
Outcomes Over Aesthetics
Beautiful design is table stakes. What matters is whether the site books appointments. Every decision I make is filtered through that lens — if it doesn't serve the patient's decision process, it doesn't belong.
Specificity Over Generalism
I build exclusively for cosmetic dentists. That focus means I understand the patient journey, the high-intent search terms, and how patients evaluate their options — not broadly, but in depth.
Speed Without Shortcuts
A 14-day turnaround is achievable because the architecture is deliberate from day one, not assembled as we go. Fast delivery and quality are not in conflict when the process is clear.
Transparent Performance
You'll always know how the site is performing. No vanity metrics, no opaque reporting. If something isn't working, I'll tell you — and fix it.
Your next patient is searching right now.
Every day with a mediocre website is a day your ideal patients are choosing someone else. Let's change that — in 14 days.
No pressure. No sales pitch. Just a genuine conversation about your practice goals.